By the time the dust had settled from the renewed alliance, the chain of fast-food drive-throughs had established a solid foundation after a decade and a half of growth. Shortly thereafter Foodmaker merged with Jack in the Box and Foodmaker, Inc., began providing exactly the same preparation, purchasing, and delivery services to Jack in the Box restaurants that Foodmaker Co. The result after the confusing corporate reshuffling was Foodmaker, Inc., operator of 27 specialty restaurants located throughout southern California, and Jack in the Box Inc., owner of roughly 200 Jack in the Box restaurants. In September 1966 Food-maker, Inc., was incorporated, and four months later it acquired the commissary and specialty restaurant business of Foodmaker Co. The former was incorporated in July 1965 as Jack in the Box Inc. spun off its restaurant division, including Jack in the Box, and its commissary and specialty restaurant division, which included Hamburger House, Family Tree, and The Jolly Ox. had prepared all of the chain ’s food products except dairy items and hamburger buns, providing for the daily delivery of food to each individual restaurant. Throughout Jack in the Box ’s formative years, Foodmaker Co. The chain, which had expanded to 24 units by 1961, grew to 182 units by 1966. Texas was next on the expansion agenda, with Jack in the Box units popping up in Houston and the Dallas – Fort Worth areas in 1963. In 1960 the parent company changed its name to Foodmaker Company, and Jack in the Box expanded for the first time outside of California, opening its first outlets in Phoenix, Arizona. Over the next several years, as the drive-in restaurant concept began to enjoy increasing popularity, Topsy ’s Drive-In was expanded to four locations and renamed Oscar ’s, then renamed Jack in the Box in 1951, when its first drive-through unit was opened in San Diego. Jack in the Box had evolved from a carhop restaurant opened in 1941 as Topsy ’s Drive-In. Peterson ’s fast-food concept was notable for its speed of service and its drive-through, rather than drive-in, format. Situated on top of the menu board, with a microphone concealed inside, was the company ’s symbol, a large jack-in-the-box. His greatest success was Jack in the Box, a unique chain of fast-food restaurants that enabled customers to drive up to a menu board, place their order, and drive away with their food in roughly three minutes. Within this firm, Peterson created numerous successful specialty restaurant chains, including Oscar ’s, Hamburger House, Family Tree, and The Jolly Ox. Peterson, who created the chain through his foodservice company called San Diego Commissary Company. In addition, the company owns Qdoba Mexican Grill, a fast-casual chain featuring “nouveau Mexican ” food, with more than 350 restaurants in around 40 states, most of which are franchised. The company also operates more than 50 Quick Stuff convenience stores, which include a major name-brand gasoline station and are adjacent to a full-size Jack in the Box outlet. The chain mainly targets adult fast-food customers and relies on quirky advertising featuring Jack, a fictional founder, CEO, and pitchman with an oversized, ping-pong-ball-shaped head. Around 70 percent of the units are company owned. is the operator and franchiser of the Jack in the Box fast-food hamburger chain, which encompasses nearly 2,100 units mainly in the western and southern United States. COLI CONTAMINATIONĮARLY 21ST CENTURY: QUICK STUFF, QDOBA, “BRAND REINVENTION ” Employees: 44,300 Sales: $2.77 billion (2006) Stock Exchanges: New York Ticker Symbol: JBX NAIC: 722211 Limited-Service Restaurants 447110 Gasoline Stations with Convenience Stores 533110 Lessors of Nonfinancial Intangible Assets (Except Copyrighted Works)ġ985-92: SUCCESSION OF SHIFTS FROM PRIVATE TO PUBLIC OWNERSHIP Public Company Founded: 1951 Incorporated: 1966 as Foodmaker, Inc. 9330 Balboa Avenue San Diego, California 92123-1516 U.S.A.
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